Differentiation Strategy
Discover your core idea. Unless you set your business, products and services apart, all marketing is pointless.
Would you describe what you currently offer as rare, valuable and fascinating?
If so, customers will naturally be drawn to you ahead of your competitors. If not, those qualities definitely will exist and simply need to be uncovered.
Why is it that people are naturally attracted to pearls and other precious gems? It’s because people are instinctively drawn to one-of-a-kind items which are scarce, eye-catching and offer distinct benefits.This impulse is hard-wired into our brains. But did you know this predisposition is not limited to jewels? It applies to everything including businesses, products and services.
THE PEARL is our unique approach to marketing and sales which takes advantage of this aspect of human nature. The process incorporates elements of our MultipleMind Method.
The result is that we enable our clients to uncover and build their rare, valuable and fascinating position in the marketplace. In so doing, their ideal customers are attracted to them ahead of others.
We liken this approach to how a raw pearl is turned into an eye-catching item of jewellery
...
- Learn more about our marketing differentiation process.
