Frequently Asked Questions

Surely you could be waiting forever for the right idea or solution to emerge?

The brain responds well to deadlines so time limits are often put in place. Big ideas can sometimes take time to emerge, however. It’s almost as if these Eureka Moments bide their time until the effort has been put in.  

How do you know if an idea that comes out of this process is the right idea?

You’ll know! Illumination as we call it, is the Eureka Moment. There are three tell-tale signs that an idea or solution is ‘the one’.

Isn’t this just brainstorming by another name?

This is not a hit-or-miss assortment of bizarre or stereotypical creative thinking techniques like brainstorming. In fact, the brainstorming technique as most people understand it, is not even used at the idea generation stage of The MultipleMind Method process. It is not true that to have great ideas all you have to do is let your natural creativity out of its shell. There is much more to it and The MultipleMind Method includes the other dimensions to creativity.

Why is fun part of the process?

You can achieve more when people are inspired and there is a sense of fun involved. Creativity is triggered by these states of mind. There is a scientific basis to this.
 
For example, most humour is based your thoughts being taken along a familiar and  logical path and then jumping off down unexpected and illogical path – and this is where the punch line appears. Creativity has the same basis as humour. 

We’re in the middle of an economic downturn. So surely creativity is a luxury and not a necessity in these kinds of circumstances?

It may be counterintuitive, but when times are tough the approach of pushing on instead of holding back has a greater chance of success. The MultipleMind Method works in any economy. 
 
Whether you’ve noticed it yet or not, we’ve entered a new era in business history. In the west we’re saying goodbye to the Information Age and we’re welcoming the Inventive Age.
 
What is this period going to be about? In short, it is a time when creativity, innovation, design and empathy skills will become increasingly important. No less a figure than Alan Greenspan, the former chairman of the Federal Reserve Board, said as much in a speech as far back as 1997: "The growth of the conceptual component of output has brought with it accelerating demands for workers who are equipped not simply with technical know-how, but with the ability to create, analyze, and transform information and to interact effectively with others."
 
There is a wealth of evidence that innovation leads to increased productivity and huge competitive advantage.
 
Lets not forget what this is all about. Ideas and solutions. Its about doing things better. How can that be something you stop doing because of an economic downturn?