The brain responds well to deadlines so time limits are
often put in place. Big ideas can sometimes take time to
emerge, however. It’s almost as if these Eureka Moments
bide their time until the effort has been put in.
You’ll know! Illumination as we call it, is the Eureka
Moment. There are three tell-tale signs that an idea or
solution is ‘the one’.
You can achieve more when people are inspired and there
is a sense of fun involved. Creativity is triggered by
these states of mind. There is a scientific basis to
For example, most humour is based your thoughts being taken along a familiar and logical path and then jumping off down unexpected and illogical path – and this is where the punch line appears. Creativity has the same basis as humour.
It may be counterintuitive, but when times are tough the
approach of pushing on instead of holding back has a
greater chance of success. The MultipleMind Method works
in any economy.
Whether you’ve noticed it yet or not, we’ve entered a new era in business history. In the west we’re saying goodbye to the Information Age and we’re welcoming the Inventive Age.
What is this period going to be about? In short, it is a time when creativity, innovation, design and empathy skills will become increasingly important. No less a figure than Alan Greenspan, the former chairman of the Federal Reserve Board, said as much in a speech as far back as 1997: "The growth of the conceptual component of output has brought with it accelerating demands for workers who are equipped not simply with technical know-how, but with the ability to create, analyze, and transform information and to interact effectively with others."
There is a wealth of evidence that innovation leads to increased productivity and huge competitive advantage.
Lets not forget what this is all about. Ideas and solutions. Its about doing things better. How can that be something you stop doing because of an economic downturn?