People have the ability to be extraordinarily
inventive working on their own. However, each of us has
a limited amount of knowledge, skills and experiences to
draw on for inspiration.
Science shows that two or more heads are better than one. If, that is, the ‘multiple minds’ work together in a particular way.
You can’t just assemble a group of
people and expect a high level of creativity as a
result. Anyone who has ever been to a business meeting
knows this to be true only too well! Hidden agendas and
antagonisms can immediately derail creativity.
There is a scientific basis to group creativity. We know from studies that certain conditions need to be in place for a group of people to be highly creative.
Crowd Creativity is the set of 14 attitudes and aptitudes
for connecting and coordinating brainpower that will
enable any group to collaborate effectively and generate
a constant flow of original and valuable ideas.
One of these attributes is diversity. The greater the diversity, the greater the creativity. There are always different paths and approaches. The MultipleMind Method uses diversity in a very powerful way.
"I not only use all the brains that I have, but all that I can borrow." - Woodrow Wilson, 28th president of the USA