The MultipleMind Process
Great ideas don’t manifest themselves in a random
way. Creativity needs to be approached in a deliberate
and purposeful way.
There are 7 steps in the MultipleMind Method. Each one
builds on the previous one, so steps should not be
skipped. Sequence is an important part of The
MultipleMind Method.
There is a time and a place for each type of thinking. For example:
- critical thinking is not suitable at the idea generation stage as it suffocates creative thoughts; and
- critical thinking is required after ideas have been generated in order to assess them.
The initial steps lay the groundwork for later
success. Blocks are removed and appropriate creative
thinking techniques are identified.
Clarity is power but, too often, creativity efforts fail
because the objectives are vague. The brain thrives when
there is precision. It is a like a ‘heat-seeking
missile’ so time is spent defining the creative
challenge.
The aim of the rest of the process is to come up with ideas, evaluate them and to build plans to bring the right idea to fruition.
It is a powerful, inspiring, enjoyable, and mind-expanding expedition. Participants in the process escape their work-a-day world during these stages. Very often people mentally and creatively stagnate and feel burdened down. The MultipleMind Method removes the shackles and opens up their mind. They rekindle their creative spirit and get in touch again with their belief that wonderful things can happen. They become a fountain of new ideas.
